This is My Story
It may be that you were expecting a story of a hard-grafting city worker, who founded a web marketing agency on the back of decades of sweating deadlines.
But that wasn’t me.
Don’t misunderstand me, I always gave everything in the jobs that I had, but for much of my twenties, I had an acute case of the travel bug.
The secret’s out – I flipped around in the global school of life for longer than I probably should have.
After dipping my toe into Europe and Central America, I had an innate yearning to see the world. So, in the late 90s, I left my marketing role in London with the BBC and travelled around the globe, with my world on my back, stopping for months at a time to earn enough money for my next flight to who-knows-where. It was a hand to mouth existence which I loved. I was in awe of the people I met, the excitement of not knowing what each day would bring, the freedom to roam wherever the next whim would take me and the vast scope of independence.
Several years into my wanderings, I stumbled upon Zambia, a large landlocked country in the middle of sub-saharan Africa which many people confess to knowing little about, and my heart danced for joy. I worked in a camp up in the north of the country, in a remote area of the South Luangwa Valley, waking each morning to the sound of baboons clattering across my roof, and falling asleep each night to the sound of hippos munching their way around my wooden hut. It was a glorious existence.
I left that idyllic life to work as Marketing Director of an African charity which was running programs in the area where I had been based. Combining education and anti-poaching programs, we aimed to make a real difference to people’s lives on the ground, and preserve the precious and abundant wildlife in the area.
It was here that I learned the power of the internet. The shift from working within a corporate environment with giants such as the BBC and Nestle, where marketing budgets were abundant, to marketing a small conservation organisation, was a huge eye-opener for me. I realised that no one was going to care about our reach and online visibility as much as we did. That was in 2002.
Since then, I’ve been building websites for small businesses and entrepreneurs, and have helped over 100 companies over the past 13 years grow their businesses, sometimes from solopreneurs to multi-million pound companies.
I’m passionate about people’s online presence (almost as much as I am about conservation), and love working with small business owners who are inevitably the best action takers of anyone else in the business world. I feel privileged to have worked through an incredible decade of change in this industry and to have been able to have provided guidance for so many of my lovely clients through the ever changing landscape of online marketing.
Now I live in Suffolk with my husband, our two young boys, and our beloved elderly German Shepherd.
Thank you for visiting my little corner of the internet and reading this far – I hope we have a chance to connect soon.
If you’re wondering why there a map of Africa on my About page, you must have missed the best part of the story..
This is where Zambia is!
Victoria Falls forms part of the border with Zimbabwe – ahhh, now you know where it is!
Curious about why this leopard is special to me?